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ChatGPT’s search engine might end your dependence on Google

I’ve been a ChatGPT Plus user for about a year, and I think the $20/month subscription is worth it to access some of OpenAI’s best ChatGPT features. One of them is the newly released ChatGPT Search product that competes directly against Google Search. It’s probably the AI product some people at Google have been dreading all along when ChatGPT went viral in late 2022.

I can’t say that I needed ChatGPT Search that much since ChatGPT Plus already searches the web during prompts. Also, I haven’t turned ChatGPT Search into my default search engine, and I say that as someone who has ditched Google Search long before generative AI chatbots were all the rage.

But I appreciate what OpenAI has done with the ChatGPT interface now that ChatGPT Search is an actual product. Whenever ChatGPT has to search the web to answer my prompts, it now displays sources by default. Not only that, but the UI gets a new tab where I see multiple sources that I can visit to double check the chatbot’s accuracy.

Remember that I’ve been telling you for nearly two years that ChatGPT and its kind are prone to hallucinations. That is inventing things that aren’t factually correct. Google’s big Search fumble with AI Overviews will always come to mind. That genAI product thought putting glue on pizza was safe because it couldn’t discern irony in things it read on Reddit during training.

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From the early days of Custom Instructions on ChatGPT, I instructed the chatbot to give me sources for all the claims it makes in its answer. That experience has been mostly good. That’s because ChatGPT would routinely serve links that would not work. Those pages were no longer available for me to read.

By moving forward with the ChatGPT Search project, OpenAI also had to improve that aspect of the user experience. The user would have to get links to search results, similar to how Google Search works.

If you use ChatGPT Search to search the web, you’ll always get sources at the end of the answer. Here’s one such example: I searched for “Spider-Man 4 release date.” Notice the Sources button at the end of the prompt and the links after each paragraph:

A ChatGPT Search will always display a Sources button at the end.A ChatGPT Search will always display a Sources button at the end. Image source: Chris Smith, BGR

Click that button, and a vertical Citations menu opens on the right-hand side containing multiple links that tackle the topic:

Press the Sources button, and you get a new menu with links on the right side.Press the Sources button, and you get a new menu with links on the right side. Image source: Chris Smith, BGR

But I just said that I don’t use ChatGPT Search that much. That is, I don’t press that Search button (seen in blue above).

Instead, I use ChatGPT GPT-4o most of the time to find answers to my questions. This is actually what made me realize the ChatGPT Plus experience has improved so much thanks to ChatGPT Search.

I looked at recent rumors about Spider-Man 4 earlier today and wanted to refresh some information. I went to ChatGPT with some questions. The chatbot answered them by performing an online search, though I didn’t go through ChatGPT Search specifically. Notice there’s no blue button active in the prompt bar:

A regular chat with ChatGPT Plus will also show the same Sources button and the menu on the right.A regular chat with ChatGPT Plus will also show the same Sources button and the menu on the right. Image source: Chris Smith, BGR

However, OpenAI gives me the same Sources tab at the end of the response. A click on it opens the same new Search Results menu on the right, giving me access to plenty of search answers.

This will make fact-checking ChatGPT answers even easier than before. ChatGPT Plus users would have access to sources for the claims ChatGPT makes. The chatbot will probably continue to hallucinate. But you’ll be able to verify the information without providing Custom Instructions that make ChatGPT show links to sources. ChatGPT does it all by default.

OpenAI rolled out these UI updates only a few days ago, but I haven’t really paid attention to them. I would click on links from ChatGPT Plus, which would open in other browser tabs before the new menu appeared. In fact, I performed the “Spider-Man 4 release date” ChatGPT Search I first showed you only after noticing the Search Results menu in a regular chat with ChatGPT GPT-4o.

If I were still using Google Search, these new ChatGPT Plus and ChatGPT Search features would be enough to have me consider ditching it. While I still use DuckDuckGo for other searches and Google Maps for specific store and business information, I might actually give ChatGPT Search more screen time than before.

I’ll also note that ChatGPT users on the Free tier will not get access to internet search features inside prompts and will not have ChatGPT Search available separately. All of the above applies to paid ChatGPT tiers for now.

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CMA clears Google over Anthropic partnership

The Competition and Markets Authority (CMA) has said Alphabet’s partnership with Anthropic does not qualify for investigation under the merger provisions of the Enterprise Act 2002.

In October 2023, Alphabet invested $2bn in OpenAI rival Anthropic. The artificial intelligence (AI) startup has also received $4bn funding from Amazon.

The CMA is concerned that the foundational model sector is developing in ways that risk negative market outcomes. In particular, the likes of Google, Amazon, Meta, Microsoft and Apple have the market dominance to buy up or shut down competition. It is also worried that partnerships between these major technology providers and developers of AI foundation models may limit choice and be anti-competitive.

In September, the CMA concluded its investigation of Microsoft’s hiring of key staff from Inflection, finding that Inflection AI was not a strong competitor to the consumer chatbots Microsoft has developed directly in partnership with OpenAI.

Discussing the outcome of the latest investigation, Joel Bamford, executive director of the CMA, wrote on LinkedIn: “Our investigation has shown that Google has not acquired the ability to materially influence Anthropic’s commercial policy and therefore the partnership does not meet the jurisdictional threshold for UK merger control to apply.”

He described the conclusion of this latest investigation as “another decision by the CMA which provides greater clarity for businesses and their investors”.

In a summary of its findings from the phase one investigation into the deal, the CMA said it did not believe Google had acquired material influence over Anthropic as a result of the partnership. The CMA said it looked at the risk of Google exercising influence over Anthropic at shareholder and/or board level, along with an assessment of Google’s own Vertex AI product.

“The available evidence did not indicate that Google has the ability to exercise material influence over Anthropic through the partnership,” the CMA concluded.

The CMA said it had considered the fact that Anthropic and Google offer two of the leading foundational AI models globally. However, given Anthropic’s turnover is below the £70m threshold, which is one of the criteria it takes into account when assessing whether to look further into a deal, pursuing this thread of investigation was not necessary.

The CMA is also looking at whether it should investigate Amazon’s partnership with Anthropic, due to the $4bn funding the AI startup received from Amazon. 

Some industry experts believe the CMA should continue looking at the foundation model market. Josh Mesout, chief innovation officer at Civo, said: “While the CMA has decided not to pursue an investigation into the Anthropic/Alphabet partnership, the broader concerns raised in the investigation about potential market concentration in AI remain valid.

“Over-dependence on a handful of major firms could still stifle innovation, limit consumer choice and potentially lead to a monopoly that favours Big Tech. Even without a formal investigation, it is the responsibility of everyone in the industry to ensure the AI market remains fair, competitive and conducive to ongoing technological advancement.”

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